Moving the dial on
Culture & Reputation.
Boosting your business from the inside out
It’s understandable for marketing functions to focus entirely on their external audience. Yet marketing can also make a transformative internal impact on your culture – and how that culture is viewed externally.
Fusion Group harnesses best practice marketing and employee comms techniques to help you tell the story of your business, foster cultural change, grow employee advocacy and deliver improved customer service and sales.
This sits within the broader work we do as a marketing agency in Berkshire for employers across the region.
Who you are matters to your customers
Ethics and sustainability are increasingly important factors in brand loyalty and purchasing decisions. Customers want to buy products and services from companies they see as “the good guys”. Your culture and how you treat your employees forms a big part to public section. We’ll help you present your best face to the world.
Buy in for your brand Your employees are the walking, talking, living, breathing embodiment of your brand. By turning your people into advocates who truly buy-in to your vision, values, purpose and personality, you will see a clear uptick in customer satisfaction.
Performance & Behaviours Marketeers are expert influencers. They havethe ideal skills and tools to influence behaviours at work and communicate how employeesshould deliver on brand promises. We can unlock the power of marketing to unlock more potential in your people.
Warts and all wisdom If there’s a gap between how leaders and employees see your culture then you need to know about it (so you can take steps to close it). Our research builds an authentic picture of the good and the bad. Our insight equips you to change what you need.
Collaborative focus Projects focused on culture and employees often involve many different contributors and stakeholders, which can affect delivery and results. Fusion Group is adept at enabling harmonious cross-team collaboration with HR, training, internal comms and senior leaders.
Cutting edge cultural support
Research and monitoring
It’s important to take a regular temperature check and find out how your employees feel. We can run confidential, independent studies and surveys to keep you up to date with what’s going on inside the team.
Employee comms and experiences
Want to educate, inform and inspire your employees? We design campaigns and communications that change attitudes and behaviours – and turn employees into brand advocates who understand your sales and business goals.
EVP and employer brand
Our team’s expertise extends to developing Employee Value Propositions and employer brands – we are adept at aligning employer brands to the overall brand and organisational vision, mission, values and behaviours.
Awards and accolades
We can work with you on an awards strategy that works as a brand building force. Our expertise in creating award entries gives you the best chance of recognition for your business or individual employees
External monitoring and management
We assess and analyse how your culture is seen externally – and recommend a plan of action if a change in perception is required. This where our expertise in content creation and Digital PR come to the fore.
Story telling content
We know how to showcase your culture online to improve your brand reputation, customer loyalty and product sales. We keep things simple and authentic, informative and engaging – taking a narrative approach to bring your brand personality to life through your people.
THE STRATEGY BEHIND THE SUCCESS
Human technology Cultural projects are all about your people – but it’s technology that will turn your aspirations into tangible outputs and benefits. From research surveys to webinars, we will deploy a diverse digital toolbox to assess and showcase your culture.
Comparative thinking Your reputation doesn’t exist in a vacuum. We build a comprehensive picture of your competitors and how you rank against them in customers’ minds. Understanding your positioning, strengths and weaknesses is the first step to climbing up the popularity ladder.
Calm in crisis If something unexpected happens to give your reputation a hit, we’ll be ready to swing into action and adapt strategies or tactics accordingly. Honesty and transparency are important in showing the world how you’ve put things right.
Proven Results
Real Success
Check our recent case studies to see the impact we make.
