Inspired Pharma
Elevating a pharmaceutical brand
across all digital touchpoints
Summary
Inspired Pharma Training specialises in providing training and consultancy services for the pharmaceutical industry. They focus on delivering courses related to Good Manufacturing Practice (GMP), Good Distribution Practice (GDP), Quality Management Systems (QMS), and other compliance-driven topics crucial for pharmaceutical professionals.
Inspired Pharma Training reached out to Fusion Group to revitalise their digital presence and solidify their position as leaders in pharmaceutical training
our strategic Vision
Through this strategic partnership, Fusion Group has helped Inspired Pharma Training not only meet but exceed their digital marketing goals, ensuring their brand continues to thrive in a competitive industry. By prioritising engagement and creating memorable content, we’ve positioned Inspired Pharma as a leader in the pharmaceutical training sector.
Results Achieved
Follower Growth: Increased the social media following by over 50% in the last year, driving brand awareness and extending audience reach.
Engagement Rate Improvement: Achieved an impressive average engagement rate of 7.1% over the last 12 months, compared to 2.4% in the previous year—a testament to the improved content quality and audience relevance.
Higher Visibility: Delivered 75k social impressions over the last year, 34% higher than the average for profiles of a similar size, significantly increasing brand visibility and awareness.
Innovative Video Content: Initiated impactful video projects, such as the Alumni Event series, which set Inspired Pharma apart from their competition and established a recognisable and compelling onlinebrand identity.
Achieved an 11.96% click-through rate (CTR) to the website from e-mail marketing.
Secured an average 29% e-mail open rate, significantly exceeding industry benchmarks.
Gained 1000+ new email contacts over the past year, ensuring sustainable growth of their mailing list.
See More Of Our Work
Objective
The goal was to enhance Inspired Pharma Training’s online presence by: