Inspired Pharma
Driving Footfall
with social buzz.
Summary
Chego’s, an independently owned wine and cheese bar in Newbury, offers a unique dining experience inspired by the European tradition of shared meals. With its focus on creating a sense of togetherness, Chego’s needed a strong social media presence to communicate its unique selling points and engage with its target audience.
Fusion Group stepped in to manage their social media content and strategy, amplifying their brand message and generating buzz.
Strategy
Content Creation: Developed a suite of visually appealing content, including photography and videography of the restaurant ambiance, wine pairings, cheese boards, and hampers.
Storytelling: Shared posts that highlighted the importance of togetherness, using testimonials and staff profiles to humanise the brand.
Community Engagement: Hosted polls, giveaways, and interactive posts to engage followers and encourage user-generated content.
Event Promotion: Created buzz for themed evenings and special offers through targeted campaigns.
Paid Social Ads: Leveraged geo-targeted ads to reach local audiences and promote key products and experiences.
Our Strategic Vision
Through a tailored social media strategy, Fusion Group has successfully captured the essence of Chego’s and positions it as a must-visit destination for wine and cheese lovers. The campaign not only enhances Chego’s visibility but also reinforces its identity as a place for meaningful shared experiences.
Results Achieved
- Increased social media followers organically by 2500 in the first three months.
- Achieved an engagement rate of 8%, surpassing industry benchmarks.
- Consistently selling out tickets for exclusive venue events.
- Established a vibrant online community that actively interacts with and promotes the Chego’s brand.
See More Of Our Work
Objective
The primary goal was to promote Chego’s and generate interest in its distinctive offerings by: