CEIA
GENERATING QUALIFIED LEADS AND BUILDING UK AWARENESS
FOR A GLOBAL SECURITY TECHNOLOGY LEADER
+ 95% increase
in website visits
in website visits
Over 600
qualified leads generated across key target sectors
qualified leads generated across key target sectors
+ 35% increase
in time on website
in time on website
CEIA is a global leader in security screening technology, providing advanced detection solutions for venues, events, transport hubs and critical infrastructure. OPENGATE is CEIA’s cutting-edge weapons detection system, designed to enhance security while maintaining fast and efficient visitor flow.
The Brief
CEIA wanted to increase awareness of OPENGATE within the UK market and generate qualified sales opportunities. Fusion Group was appointed to develop a targeted lead generation strategy that would connect with security professionals, venue operators and event organisers while building a stronger UK presence for the product.
THE STRATEGY
Fusion Group delivered a focused B2B marketing campaign designed to generate leads and support sales growth:
- Highly targeted LinkedIn advertising aimed at key decision-makers
- Creative development including ad design and campaign messaging
- Creation of a dedicated OPENGATE microsite to support lead generation
- Production of UK-specific video content showcasing the technology in action
- Ongoing campaign optimisation to improve lead quality and performance
See More Of Our Work
The Result