Newbury Real Ale Festival
Amplifying
Newbury's biggest annual festival
Summary
The Newbury Real Ale Festival is an iconic event that has been at the heart of Newbury life for over 20 years. Over 200 real ales, ciders, spirits and more, complemented by a diverse selection of food and live music spanning genres like indie, pop, funk, and ska. It is the pinnacle of the end of summer celebrations in this Berkshire market town.
Fusion Group have been heavily involved in the festival since its inception, helping raise hundreds and thousands of pounds for charity, and have been named sponsors of the event from 2023 – 2025.
Results Achieved
• Over £50,000 raised for charity in 2024 alone
• Sold out events each year
• Consistently above-average engagement rates on social media (9.3% instagram engagement)
• A 47.8% e-mail open rate (compared to a 15% industry average)
• Thousands of repeat visitors every year
See More Of Our Work
Objective
Fusion Group provide the full marketing spectrum for the Real Ale Festival, from branding, events promotion, social media, e-mail marketing, photo and video content, as well as sponsoring the event itself. The goal is to ensure the festival enjoys the same level of buzz and engagement that it has become accustomed to over the years, partly in thanks to Fusion Group’s efforts.