Capture. Create. Connect.
Video with VA VA VOOM
Video and rich content used to be extra ‘nice to haves’ for social campaigns and websites. Now, in a world where digital video consumption surpasses TV viewing time, they’re a must if your business is going to compete for eyeballs – and connect with its audience better than the rest.
There’s a lot of very average video content out there. Our experience and creativity will elevate your films above the masses and help deliver big results for your business.
A double whammy for marketing performance
First, customers tend to prefer video over other content formats. Second, it is potentially the best way to inform, engage and influence your audience. From fancy, high-end films to rough and ready UGC, we can help with the hard stuff and show you how to do some of the easy stuff yourself.
Smart strategies, clear goals There’s nothing worse than wasting money on videos without a clear message and purpose. We work with you to set out clear strategies and goals for every video project. The end goal will guide every aspect of scripting, storyboarding, planning, filming and post-production.
Fabulous film crewsThe Fusion Group team have produced videos of many shapes and forms over the years. Depending on the complexity of the project, we can deploy our in-house resources for filming – or call on one of our fantastic production company partners.
Also in on accessibilty We help you ensure your videos are accessible to people of all abilities, helping out to reach a larger audience and show your commitment to inclusivity and responsible communication.
Big on creativity We may be creating commercial content not art, but that won’t stop us pushing the creative boundaries – if it’s what the challenge and project goals demand.
Case study highlight
Inspired Pharma Training
Fusion Group has helped Inspired Pharma Training not only meet but exceed their targeted growth, ensuring their brand continues to thrive in a competitive industry. By prioritising engagement and creating memorable content, we’ve positioned Inspired Pharma as a leader in the pharmaceutical training sector.
Rich Content Covered off
Short form Video
Videos under a minute long are ideal for reaching customers on platforms such as TikTok and Instagram Reels. We help you squeeze the most impact from every second to create perfect bite-size promos for your brand.
Film
There are so many uses for professionally-produced films from a couple of minutes to much longer. We can take care of films or any scale and ambition. Think news announcements, pitch films, brand promos, location tours, product demos, webinars, interviews with subject matter experts… and much, much more.
Animation
Animation is often a faster, more practical, and cost-effective alternative to filming. In many cases, it’s also the best medium for telling complex stories or visually expressing abstract ideas. The flexibility and creative freedom that animations offer provides a blank canvas, allowing us to captivate audiences in unique and engaging ways.
CGI
How do you film or photograph something that doesn’t exist? Our artists can bring your vision for the future to life – through the power of CGI. We’ll take you on a creative journey that will end with an ideal visualisation of your thinking.
VR and AR
Virtual reality and augmented reality (in particular) are becoming more practical and impactful as tools in the marketing mix. We can help you identify if, when and how to harness these evolving technologies.
User & Employee Generated Content
If your strategies will benefit from UGC or employer content, we’ll help get the whole process running smoothly. Our team can take care of everything from overall strategy to planning themes and schedules and from upskilling your employees to handling the post-production.
Audio & Podcasts
Audio content appeals to many modern audiences and is an excellent way to get detail across. We can help you to plan and produce entertaining, informative audio content featuring your own employees and/or external experts.
The strategy behind the success
Production values In the customer’s eyes, the quality of your video production reflects the quality of your products and services. Our people take pride in their high technical standards – we ensure a professional look and feel, whatever budget we’re working to.
Project Management Film projects are notorious for running over budgets or deadlines. We have the experience and expertise to navigate the risks and keep everything on track – even if that requires a contingency plan or some snazzy last-minute reshuffling.
Upskilling your people A lot of video content for social media can be filmed in-house on smartphones. Sometimes video works better when it is immediate, authentic and filmed in the moment. But, it should still have standards. We can provide workshops and guidance to upskill your team on technical do’s and don’ts, presentation style, vocal delivery and all the other stuff that popular YouTubers get right.
Proven Results
Real Success
Check our recent case studies to see the impact we make.
